Terms and Conditions

WALK YOUR PLANS MADISON (“MSN”)
STANDARD TERMS & CONDITIONS OF SERVICE

ALL SERVICE AGREEMENTS ARE GOVERNED BY WALK YOUR PLANS MADISON
(MSN) STANDARD TERMS & CONDITIONS OF SERVICE. ANY PROPOSAL THAT
INCLUDES DIFFERENT OR ADDITIONAL TERMS OR CONDITIONS THAT VARY
FROM WALK YOUR PLANS MADISON (MSN) STANDARD TERMS & CONDITIONS
OF SERVICE ARE OBJECTED TO AND DISALLOWED. NOTWITHSTANDING THE
FOREGOING, ANY SUCH COUNTERPROPOSALS BY CLIENT SHALL NOT
OPERATE AS A REJECTION OF THE SERVICE AGREEMENT, BUT AS A
REJECTION OF THE ADDITIONAL OR DIFFERENT TERM(S) OR CONDITION(S).

1. Service.

    2. Payment.

    (a) As full consideration for the Membership Package, Client shall pay MSN a fee (the
    “Fee”) in the amount specified for the accompanying Membership Package as
    referenced in Section 2(a)(i)-(iii) in the Service Agreement.

    (b) Client shall be responsible for all costs and expenses, including without limitation
    legal fees, with respect to the collection of any outstanding balances contemplated by
    this Section 2. MSN reserves the right to cancel the rendering of any future Service if
    any past-due invoice is not paid in full.

    3. Term and Termination.

    (a) The term of the Agreement shall commence upon the effective date indicated on the
    Service Agreement and shall remain effective until the Service to be provided under the
    accompanying Membership Package is completed or twelve (12) calendar months from
    the date of commencement, whichever comes first, except as otherwise provided
    herein.

    (b) Subject to Section 3(c) below, the Agreement may be terminated if any Party: (a)
    becomes insolvent, files a petition in bankruptcy, makes an assignment for the benefit of
    its creditors; or (b) breaches any of its material responsibilities or obligations under the
    Agreement, which breach is not remedied within ten (10) days from receipt of written
    notice by the non-breaching Party of such breach. Termination of the agreement does
    not constitute refund of any unused Service, as any unused Service is forfeited.

    (c) MSN may terminate the Agreement at any time with or without cause by giving Client
    thirty (30) days prior written notice.

    (d) Termination of the Agreement for any reason shall not discharge either MSN or
    Client’s liability for obligations incurred hereunder and amounts unpaid at the time of
    such termination. Client shall pay MSN for the Service rendered under the
    accompanying Membership Package prior to the effective date of termination.

    4. Damage to Projection Space. 

    Space.  Client shall pay for the cost of any repairs or damage
    to the Projection Space resulting from the negligence or the unlawful or willful acts of
    Client or its employees, representatives, customers, agents, officers, directors,
    shareholders, members, managers, partners, owners, or visitors immediately upon
    receipt of invoice therefor.

    5. Proprietary Information. 

    All information provided by MSN during the course of its
    relationship with Client should be considered confidential and proprietary, and Client
    agrees it will not misappropriate or disseminate to any third party any of MSN’s trade
    secrets (as such may be defined by Wisconsin law), business processes, publications
    (current and prospective), best practices, or any other information which Client has
    acquired or may acquire via the rendering of Service under the Agreement or otherwise,
    unless such information shall become public knowledge as a result of some action other
    than Client’s breach hereof.

    6. Indemnification.

    (a) Client agrees to indemnify, save, defend, and hold MSN harmless from and against
    any and all actions, causes of actions, liability, damage, penalties, costs, expenses and
    judgments (including, but not limited to, court costs and attorneys’ fees) arising from
    injury to one or more persons or property sustained by anyone in and about the
    Projection Space, resulting from any acts or omissions of Client or Client’s owners,
    officers, agents, employees, contractors, or customer, or arising out of any breach of
    Client’s responsibilities or obligations, representations, or warranties under the
    Agreement. Not in limitation of the foregoing, Client shall defend, indemnify, and save
    MSN harmless from and against any all actions, causes of action, claims, demands,
    liabilities, costs, expenses, fines, or penalties due to any act or omission of Client or any
    owner, officer, agent, employee, contractor, or customer of Client or with respect to any
    noncompliance with or violation of any Federal, State or local law.

    (b) The obligation to indemnify under this Section 6 is contingent upon: (i) MSN
    promptly notifying Client in writing of any claim subject to such indemnity obligation; (ii)
    Client having sole control over the defense and settlement of the claim; (iii) MSN
    reasonably cooperating during defense and settlement efforts; (iv) the claim not arising,
    in whole or in part, out of the action or inaction of MSN; and (v) MSN not making any
    admission, concession, consent judgment, default judgment, or settlement of the claim or any part thereof. Client will reimburse the reasonable out-of-pocket expense incurred by MSN in providing such cooperation.

      7. Limitation of Liability.

      (a) In no event shall MSN be liable under the Agreement to Client for any incidental,
      consequential, indirect, statutory, special, exemplary, or punitive damages, including,
      but not limited to, lost profits, loss of use, loss of time, inconvenience, lost business
      opportunities, damage to good will or reputation, and costs of cover, regardless of
      whether such liability is based on breach of contract, tort, strict liability or otherwise, and
      even if advised of the possibility of such damages or such damages could have been
      reasonably foreseen. MSN’s entire aggregate liability for any claims relating to the
      Service or the Agreement shall not exceed the Fees paid or payable by Client to MSN
      under the Agreement in the twelve (12)-month period immediately preceding the
      event(s) giving rise to such liability. This Section 7 shall survive the termination of the
      Agreement. No action shall be brought for any claim relating to or arising out of the
      Agreement more than one (1) year after the accrual of such cause of action, except for
      money due on an open account.

      (b) Except for intentional, malicious torts and not in limitation of any other limitations or
      exculpations of liability of MSN set forth in this Section 7, MSN shall not be responsible
      or liable for any damage, loss, theft, or injury to or of any property or to any person or
      persons, at any time at the Projection Space, including any damage or injury to Client or
      to any of Client’s owners, officers, agents, employees, contractors, or customers.

      8. Compliance With Laws. Client

      Client shall at all times comply with all Federal, State and
      local laws, statutes, ordinances, rules, regulations, and requirements and the orders of
      all duly authorized governmental officials with respect to the use of the Services and/or
      Projection Space, and Client shall cause the Services and/or Projection Space to
      conform to such governmental requirements at all times.

      9. Miscellaneous.

      (a) The Agreement is intended to create a contractual arrangement between the Parties
      whereby MSN provides the Service to Client as an independent contractor. Therefore,
      the Agreement (and any provisions contained therein) shall not be deemed or construed
      to create an agency, partnership, fiduciary, employment, or any other relationship
      between MSN and Client.

      (b) The Agreement constitutes the entire agreement between the Parties regarding the
      subject matter hereof. All prior or contemporaneous oral or other written agreements,
      negotiations, representations, and arrangements regarding the subject matter hereof
      are hereby merged into and superseded by the Agreement.

      (c) All provisions of the Agreement are severable and neither the Agreement nor any
      provision contained therein shall be affected by the invalidity or inapplicability of any
      other provision of the Agreement.

      (d) The Agreement may be amended, altered, or changed only by a written document
      signed by both Parties and clearly designated as an amendment to the Agreement.

      (e) These Standard Terms & Conditions of Service may be amended, altered, or
      changed at any time upon written notice to Client. Such written notice to Client may be
      sent via email with the modified terms and conditions of service. Client’s continued use
      of Service after the date that notice is sent shall constitute an acceptance of any such
      modified terms. 

      (f) No course of dealing between the Parties, no waiver by MSN, and no refusal or
      neglect of MSN to exercise any right hereunder or to enforce compliance with the terms
      and conditions of the Agreement shall constitute a waiver of any provision contained
      therein, unless such waiver is expressed in writing by MSN and is clearly designated as
      a waiver to a specific provision(s) of the Agreement.

      (g) In the event of a dispute regarding the Service or any terms or conditions of the
      Agreement, each Party agrees to provide written notice to the other Party of any
      perceived breach and to work in good faith to achieve a mutually satisfactory resolution
      prior to filing any suit or engaging in litigation of any sort.


      (h) The Agreement is not transferable by either Party without the prior written consent of
      the other Party, except that MSN may assign the Agreement without Client’s consent if
      the assignment is to an affiliate of MSN or if the assignment is carried out as part of a
      merger, restructuring, reorganization, sale, or transfer of all or substantially all of MSN’s
      assets.

      (i) Neither MSN nor Client shall be liable for any failure or delay in the performance of
      such Party’s obligations under the Agreement if such failure or delay is on account of
      causes beyond the Party’s reasonable control, including civil commotion, war, fires,
      floods, accident, earthquakes, inclement weather, telecommunications line failures,
      electrical outages, network failures, pandemics, epidemics, local disease outbreaks,
      public health emergencies, governmental regulations or controls, casualty, strikes or
      labor disputes, terrorism, acts of God, or other similar or different occurrences beyond
      the reasonable control of either MSN or Client so defaulting or delaying in the
      performance of the Agreement, for so long as such force majeure event is in
      effect. Each of MSN and Client shall use reasonable efforts to notify the other Party of
      the occurrence of such an event within five (5) business days of its occurrence. Should
      MSN or Client experience a force majeure event, it shall take reasonable measures to
      mitigate any impact that such event has on its performance of the Agreement, and shall
      take all reasonable steps to perform despite such event.

      10. Jurisdiction and Venue.

      Wisconsin’s laws shall govern all disputes, controversies
      and litigation arising under the Agreement. For all disputes, controversies, and litigation
      arising under the Agreement, MSN and Client hereby (jointly and individually) submit to
      the personal jurisdiction of the State Courts of Dane County, Wisconsin.